Case Study:

Innovation Discovery and Selection

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Manufacturing - Specialized Products
  • Focus and strengthen technology development
  • Establish an approach to technology development
  • Launch a program that is consistently successful at generating revenue and profits
The Solution:
  • Collaborated to customize the new product development process tool set to their environment
  • Led a series of workshops focused on the company’s core competencies to help guide the teams through the process of examining different value propositions for different customer segments
  • Identified new market opportunities for core technologies, and current holes in the technology portfolio became the focus of R&D development.
Realized Benefits:
  • Change from a technology focus to a customer benefit perspective
  • Simplification of messaging to customers while reinforcing the technical portfolio
  • Aligning resources to high-value technology development
  • Fill technology gaps which strengthened the technology portfolio and Morgan’s competitive edge